Fixing What’s Wrong with the Real Estate Industry

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public’s generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she’s improving her own agency’s performance by putting her effort and energy into leveling up her agents’ skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.

Connect | Resources

·      Connect with Deborah on Instagram or Facebook by searching clareorealestate

·      FREE e-book: Getting Started with Relationship Marketing

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:30     Deborah’s business bio

3:22     Addressing issues plaguing real estate

4:47     Need for better training and education

6:38     Professionals train for success

9:19     Coaching for success | Daily routine

12:53   Advise: focus on lucrative marketing

15:20   Authentic, giving relationships drive business

18:26   The marketing trifecta: education, social proof, relationships

20:10   Advice: assess your skills and knowledge | Examples

25:49   Advice: leads for new agents

27:17   Call/door knocking script

28:54   Advice: Focus on profitability

33:53   Action Item

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