216 - How to Craft Your Value Proposition
Stay Paid Podcast
English - January 28, 2021 09:00 - 15 minutes - 20.8 MB - ★★★★★ - 257 ratingsMarketing Business entrepreneur entrepreneurmindset salesforce abovethenoise coldcalling directsales entrepreneuradvice entrepreneurialmotivation entrepreneurideas entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You’ve probably heard at least some of these terms before:
value proposition USP elevator speech onlynessThey’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . .
How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how do you state it in a way that’s persuasive?
This week, Luke and I offer tips to craft a value proposition that’ll attract and convert more leads.
~ Josh
Connect | Resources
Book: Marty Neumeier, Zag: The Number One Strategy of High-Performance Brands. Throwback episode: Why Every Salesperson Needs a Unique Selling Proposition (Episode 18)
To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
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