#074 - Chris Hawken: Top Automotive Marketer. Transforming Skoda from ridicule to cool | 3.5X Podcast

In this interesting episode we speak to a key figure within the UK Automotive Industry, Chris Hakwen. This Auto Industry leader has managed to turn Skoda from ridicule to cool within the UK market through bold advertising and creative. Chris has held senior positions in a wide array of international automotive Brands such as Audi, Volkswagen, Subaru, Isuzu, Vauxhall, Hyundai and now consults on various projects consisting of electric, autonomous vehicles amongst others.

Seb talks with this "intrepreneur" all about marketing, the fundamentals, the frustrations and his story throughout business. It gives us a behind-the-scenes view of the Automotive marketing industry in the UK & Europe. This episode also covers the current pandemic business climate and thoughts for the future of the industry and the economy.

Chris also shares tips, tricks and advice for any budding marketers. Reach out to Chris via his LinkedIn Page if you enjoyed the episode.

https://www.linkedin.com/in/chris-hawken-1508011/

In this episode we cover:

Chris's journey in Automotive Brand Marketing Product Marketing The 4 P's Creative Media Buying Agency & In-house Trends Future economy Brand and much more

 

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