3.5X Podcast: | Start-ups | Entrepreneurs | Scale-ups artwork

#063: “Take the leap” with Doug Bouton

3.5X Podcast: | Start-ups | Entrepreneurs | Scale-ups

English - May 10, 2020 14:14 - 50 minutes - 69.8 MB
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Previous Episode: #062: “Work with the best people that you can, because that’s what’s going to make the difference” with Julian Mills & Sophie Slowe
Next Episode: #064: “I'll catch a grenade for you” with Alan & Juliet Barratt from Grenade®

Who doesn’t love ice cream!? If you answered ‘me’, you’re only lying to yourself and don’t need to read any further :) well, it’s up to you whether you read further, but you really should get some more frozen goodness down you!

 

In this episode I speak with Douh Bouton, co-founder of Halo Top ice cream. For those of you not familiar with the brand, Halo Top is a light ice cream with fewer calories, less sugar, and more protein than traditional ice cream. And it’s delicious!

 

In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants including Hagen Dazs and Ben & Jerry's. In November 2017, Time Magazine named Halo Top one of its top inventions of the year, and their sales are in excess of $350million!

 

In this episode we discuss:

Being “lean by design” Customer feedback and product design International expansion Marketing a premium product What does and exit look like And as always, plenty more...