In this episode I had the pleasure of chatting with Jos Majic, Founder and CEO of Tacit. We jump straight into how their company is capturing data you never even knew you were sharing, to help companies make smarter decisions. Before you panic, Tacit work within controlled environments and utilise apps and wearables to catch a whole load of data points around consumer happiness or stress!

 

If it sounds pretty futuristic, it’s because it is. Tacit actually started our by capturing data for parents to better understand their children, and have since pivoted to a model that depends less on hardware, and better services universities and companies, including a number of Fortune 500 companies! 

 

Happy listening :)