EP 140 Startup Stories and Investor Insights from Serial Female Founder and Operator VC

Woo Hoo! It’s the 100th Episode of the Startup Life LIVE Show!

To help us celebrate this meaningful milestone is Jenny Lefcourt, the extraordinary entrepreneur, operator, board member, advisor, and investor.

Jenny has been in tech for over 25 years, and she’s currently a General Partner at Freestyle, a San Francisco-based early-stage VC firm whose investments include Airtable, Intercom, Patreon, BetterUp, Snapdocs, Digit, and many others.

Jenny is also a founding member and Board Member of All Raise, a non-profit dedicated to increasing diversity in tech.

Prior to Freestyle, Jenny co-founded WeddingChannel.com (acquired by The Knot) and Bella Pictures (acquired by CPI). She also has angel invested and/or advised companies such as Discord, MainStreetHub, and Minted.

Jenny received a B.S.E from The Wharton School and attended Stanford Graduate School of Business, before dropping out after her first year to co-found WeddingChannel.com

You will love this delicious conversation filled with Jenny’s sensational startup stories and investor insights!

00:00 - 100th Episode - woot woot!
05:00 - meet Jenny
10:00 - Jenny's entrepreneurship origin story
27:00 - why a growth mindset is important for founders (and to investors!)
32:00 - triage for the startup: balls will drop - which ones are made of rubber, and which ones are made of glass.
41:00 - don't let your ego get in the way of winning - Stitch That On A Pillow!!
48:00 - how All Raise came to be + its mission and vision for amplifying female founders in the tech industry
52:50 - meet Freestyle VC: check size; investment process; industry segment; support for founders they back; etc.
56:30 - best practices for reaching out to investors, pitching to investors, following up/staying in touch post presentation/pitch
1:00:15 - outstanding valuation advice
1:02:40 - we're all insecure, all the time! The more you know this, it's easier to get over it. Feeling inadequate as a founder is part of the journey!

To learn more about Freestyle VC visit: https://freestyle.vc

Connect online with Jenny and Freestyle via:

LinkedIn: https://www.linkedin.com/company/freestyle-capital and https://www.linkedin.com/in/jennylefcourt/
Twitter: https://twitter.com/freestylevc and https://twitter.com/jennylefcourt

Check out All Raise here: https://www.allraise.org/

Grab a copy of Positive Intelligence here: https://amzn.to/3j6xI6V

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com


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