GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard

Startup Hypeman: The GOAT to Market Show

English - June 16, 2024 02:40 - 55 minutes - 93.4 MB - ★★★★★ - 83 ratings
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Previous Episode: GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green

Next Episode: GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa

Have you ever worked really hard on a piece of content, only for it to get like 5 likes online?

It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate.

What if instead of approaching your content like a tech or product company, you approached it like a media company?

Tyler Lessard didn't just approach it like a media company, he in fact launched an entire media brand called Sales Feed.

150,000 followers and subscribers later, something's working right.

If you've been with this show long enough, you might remember that for about 2 years I was one of SalesFeed's on-air talents, cohosting a youtube series and podcast with Tyler.

We also created nearly a half-dozen parody music videos together.

Our relationship runs deep, so I had to get him on this podcast.

He steps to the mic this week to share how Sales Feed started, taking a different approach to content creation, how they use different channels for different purposes, and how you can think like a media company even if you don't have budget.

Find Tyler online:

Find Sales Feed online:

Website

Tyler is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Tyler personally? Join for free today!

This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)

This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.

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