E11: The importance of User Experience | Interview with Founder of Digit of Things (Part 2)

Sid and Mamta interview the founder of Digital of Things, the first purpose-built UX Lab in Dubai. Sudipt Shah talks to Startup Hustle Middle East about the importance of usability testing in a multicultural region like the Middle East.
Digital of Things marries UX Tech with Psychology to give clients an understanding of what their customer needs.
www.digitalofthings.com/

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