Janelle Benjamin, founder of SuperData: M&A by Nielsen

Startup Exits

English - December 17, 2020 16:00 - 24 minutes - 44.2 MB - ★★★★★ - 12 ratings
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Previous Episode: Usman Haque, founder of Pachube: M&As by LogMeIn and Google

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In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.

On this episode of the Startup Exits Podcast, we chat with Janelle about:

• What is market intelligence and how is it collected?

• Analytics now vs 10 years ago

• Running a business with your husband/wife

• The future of the gaming industry

• Privacy and data collection in games

• Acquisition by a competitor

Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.

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