Ep: 009 - Bettina Hein - Pixability - Succesful Video Advertising
Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders
English - October 05, 2016 05:00 - 54 minutes - 31.4 MB - ★★★★★ - 15 ratingsBusiness News News Technology product angel app boston entrepreneur founder founders funding influencer massachusetts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today’s episode, I interview Bettina Hein, founder & CEO of Pixability, a software platform that helps brands and their agencies place video advertising on platforms such as YouTube, Facebook, Twitter, and Instagram. Bettina’s first company, SVOX, which worked on text to speech, was sold to Nuance and that technology can be found on mobile phones and cars today. Bettina was born in Berlin, attended college in Switzerland, and moved to Cambridge to become a Sloan Fellow at MIT. It was then that Bettina started Pixability at the Cambridge Innovation Center after identifying the major shift underway in the video industry.
In this episode, Bettina shares amongst other things:
Pixability’s shift from a B2C company to B2B
The sea change happening in the consumption of media
Why online advertising is still undervalued
The three big mistakes that most advertisers make
How Bettina sees video advertising changing over the next five to ten years
The three things you need to be a successful entrepreneur
How she manages a company with multiple offices around the world
Links from this episode:
If you liked this episode:
Subscribe on iTunes or your podcast app and write a review
Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com