Carl Case invited Ray to join him for a discussion on the Local Business Hacks podcast where Carl interview fitness industry leaders to discuss their keys to success. To save you a click, we've re-posted the episode here. Interested in hearing how Ray communicates Starting Strength Gyms to the uninitiated? Listen in. Spoiler: Carl became a Starting Strength Gyms Online Coaching client immediately after the interview was recorded. At 6'4", Carl needs to be at least 260lbs. We'll get him there, with a 500lb+ deadlift, in 18-months or less - as long as he sticks to the program.

01:53 - Ray's business background
03:50 - Coming across Starting Strength
06:29 - How to make Starting Strength more accessible to more people
11:50 - How can the world get involved with Starting Strength Gyms?
15:55 - How to get connected with Ray
18:24 - Think big and go for it
22:12 - Hire Slowly. Fire quickly.
26:21 - Are you a right fit for Starting Strength Gyms?
30:37 - What historical figure would you have dinner with?
31:31 - Empowering the right people to make decisions
39:01 - Ray's current top books and podcasts
40:57 - Starting Strength Radio
41:33 - Lex Fridman
42:10 - Negative and positive character traits