Breakthrough Lessons: Why You Need to Nail a Niche before Going Big
Pattern Breakers
English - February 18, 2020 17:13 - 8 minutes - 7.47 MB - ★★★★★ - 367 ratingsEntrepreneurship Business Technology careers investing startups venture capital Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Next Episode: Reid Hoffman: The Network Philosopher King
In Crossing the Chasm Geoffrey Moore clearly lays out a very important idea: you need to appeal to a niche of visionaries, before pragmatists—or your startup will usually fail. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by showing that to get big, you have to start small. The episode contains specific strategies for founders to consider when nailing their early niches on the way to massive success.
Check out the new Pattern Breakers Blog at patternbreakers.substack.com
for even more Pattern Breaking content from Mike.
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books.