What Is a Buyer Persona
Sprocket Talk (video)
English - July 26, 2019 14:39 - 4 minutes - 20.1 MB Video - ★★★★★ - 2 ratingsMarketing Business Technology hubspot hubspot crm hubspot tutorials Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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What is a buyer persona?
Great question.
A buyer persona is a fictional character you create to represent a prospect or customer who might consider doing business with you.
It’s helpful to create a narrative with a real name and an image, to really help humanize your customers - and prospects! Make sure they’re fictional. Don’t use one customer as a buyer persona template for all of them.