Turning unknown social media fans into known digital fans with Roi Mozer, Pico Get Personal.

Sports Tech Feed

English - March 16, 2020 11:43 - 31 minutes - 27.4 MB - ★★★★★ - 8 ratings
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Previous Episode: Using customer biometric data for a frictionless game-day experience with Christian Lau, LAFC.

Next Episode: Digital transformation and the future of sports with Richard Ayers, Seven League.

Roi is the COO and the Co-Founder of Pico - Get Personal, a SaaS platform that helps sports teams (including the LA Clippers, St Louis Blues and FC Bayern Munchen) to build 1-on-1 relationships with their fans by making it easy to communicate and connect with fans via social media. They utilize AI and purpose-built chatbots to make the process more efficient for the teams and more personal for the fans when interacting on their preferred social media platform.

On today's episode, we discuss the importance for sports teams to join the dots between "unknown" fans on third party social media platforms into "known" fans captured on the team’s internal database. We also explore Roi's unusual entrepreneurial journey from local bar owner to the world of international sports.

Shownotes: https://sportstechfeed.com/