Max Ade is the co-founder and CEO of Pickleheads, the #1 online destination for pickleball. Pickleheads helps players find nearby courts and organize games. The company is backed by Ardent, Overline and Kevin Durant and Rich Kleiman’s Boardroom Pickleball. Max previously founded and sold a freelance marketplace called Growth Collective.

Pickleball has cemented itself as the fastest-growing participation sport in the US with 36.5 million people playing between August 2021 and August 2022. According to research from the Sports and Fitness Industry Association, participation nearly doubled in 2022 increasing by 86% year-over-year, and by an astonishing 159% over three years. Learn more about the rapid growth of Pickleball: https://sportstechfeed.substack.com/p/participation-vs-consumption-or-why


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