The digital evolution of Asia’s largest sports media property with Niharika Singh, ONE Championship

Sports Tech Feed

English - August 24, 2020 13:20 - 34 minutes - 78 MB - ★★★★★ - 8 ratings
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Niharika is Head of Product and Tech for ONE Championship, a Singapore-based mixed martial arts (MMA), Muay Thai, and kickboxing sports media property, which was launched in 2011 by entrepreneur Chatri Sityodtong and former ESPN Star Sports senior executive Victor Cui. It’s Asia largest global sports media property with a broadcast to over 2.6 billion potential viewers across 150+ countries. Niharika leads the digital strategy for the company across its owned and operated assets.

An ex-McKinsey consultant, Niharika found her true calling in building and scaling businesses when she joined Treebo, a travel tech startup, in 2015. She has worked across strategy, revenue and product in her previous stints and is excited by the possibilities that technology and digital platforms bring to all three of those verticals.

At ONE Championship, she is leading the charge on revolutionizing the way fans interact with the company and helping build the ONE Super App into the most loved sports App in the world.

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