Can data tell if sport sponsorship changes what fans think, feel and do? Dr. Kirk Wakefield, Wakefield Research Partners
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English - August 16, 2021 13:00 - 36 minutes - 25.2 MB - ★★★★★ - 8 ratingsSports Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Dr. Kirk Wakefield is the founder and Chief Research Officer of Wakefield Research Partners, a research firm measuring partnership and brand impact for over 20 pro teams. He is also the Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Sports Strategy & Sales (S3) program and author of the book Team Sports Marketing. Kirk is a regular contributor to Sports Money on Forbes.com and his scholarly works appear in the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science.