Bridging the physical-digital divide through Virtual Sports & Esports with Dr Julian Tan, Formula 1

This week we are joined by Dr. Julian Tan Head of Digital Business Initiatives & Esports at Formula 1. Julian’s responsible for leading Formula 1's digital strategy, transformation & growth, including F1's global esports business, with the aim of redefining how fans engage with the sport through digital and esports.

Prior to this, Julian was a Senior Consultant at global management consulting firm, The Boston Consulting Group. Here he helped some of the world's largest and most important organizations spearhead their commercial strategies and digital transformations. Julian holds first-class bachelor’s and master’s degrees in mechanical engineering from the University of Oxford and a PhD in the micromechanics of carbon fibre laminates from the University of Cambridge.

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