EP-46 Adidas + Kanye West Yeezy Cleats

Adidas just debuted Yeezy cleats by Kanye West, which were first rocked by Denver Broncos Super Bowl MVP Von Miller during the NFL's opening game. Adidas plans on rolling out more Yeezy sports equipment for basketball, soccer, and other sports.

Brian Cristiano and Rob Cressy dish about whether or not this collaboration between Adidas and Kanye West makes sense. Is this a flash in the pan partnership or will this help Adidas grow and appeal to a younger demographic?

Secondarily, will EA Sports, who pride themselves on the slogan "It's in the game," add the Yeezy cleats to their Madden games? If so what sort of impact does that have for Adidas?

At the end Brian and Rob give actionable advice on what you can implement into your business from the new Adidas Yeezy cleats.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

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Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

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