EP-43 Colin Kaepernick's Marketability

Colin Kaepernick is the talk of the NFL and national media for his social protest during the National Anthem. This has resulted in Kaepernick's jersey sales rising from 120th in the league all the way up to number 1.

Brian Cristiano and Rob Cressy dish about Colin Kaepernick's marketability. We previously debated if any publicity is good publicity, and this certainly falls into that same bucket. Attention is on Kaepernick, and while not everyone agrees with his stance, he now has more eyeballs on his brand, which is something that is of interest to some marketers looking to connect with his demographic.

At the end Brian and Rob give actionable advice on what you can implement into your business from Colin Kaepernick's marketability.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

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