EP-37 Tailgate Houses For Kentucky Football

Built For The Game with Rob Cressy

English - September 07, 2016 12:49 - 11 minutes - 875 MB - ★★★★★ - 56 ratings
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Previous Episode: EP-36 The Las Vegas Raiders Marketing Potential

Next Episode: EP-38 Our New Partnership With a Sports Marketing Class at University of Dubuque

Few things go together better than tailgating and football. Down at the University of Kentucky they are debuting tailgate houses and it sounds awesome. For $5k per game or $30k for the season, which is 7 games, you get a tailgate house that fits 30 people, the food and drink are included, there's air conditioning, a bathroom, 4 TV’s, and a full fridge.

Brian Cristiano and Rob Cressy dish about the marketing potential of these tailgate houses. This seems like a no-brainer opportunity for both local and national brands to deliver an amazing brand experience both online and offline. What brands would we love to see do this? What different ways could they use this to better market to their target demographic and get in front of their fans?

At the end Brian and Rob give actionable advice on what you can implement into your business from these tailgate houses.

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

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Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

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