EP-35 New Era Buying The Buffalo Bills Stadium Naming Rights

Goodbye Ralph Wilson Stadium, hello New Era Stadium. New Era just purchased the naming rights to the Buffalo Bills stadium as part of a $40 million deal over 7 years.

Brian Cristiano and Rob Cressy dish about whether or not this stadium sponsorship makes sense for New Era (who are based out of Buffalo). Do sports fans care about what hat brand they buy, or is this the reason why there's an opportunity for New Era to further cement itself as the leader in the industry? Who is New Era really competing with in the hat market?

At the end Brian and Rob give actionable advice on what you can implement into your business from the New Era/Buffalo Bills stadium naming rights deal.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

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Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

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