EP-24 Rule 40 at the Olympics

Rule 40 is an archaic by-law in the Olympic charter that does not allow Olympic athletes likeness to be used in advertising unless the brand is an Olympic sponsor. Stupid, we know.

Brian Cristiano and Rob Cressy dish about how ludicrous Rule 40 is plus what brands and athletes can do to get around it. This rule was clearly written before social media existed, but it is a reality that brands and athletes have to deal with in the Rio 2016 Olympics. How can they turn this negative into a positive and still reap the benefits of their sponsorship?

At the end Brian and Rob give actionable advice on what you can implement into your business from Rule 40.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

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