Welcome to episode 134 of Sports Management Podcast.

Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsingør and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about:

Why is multi-club ownership is the future of football Choosing to invest in FC Helsingör Being a minority owner of Swansea City Football Club ow much say a minority owner has His opinion about the Saudi Pro League? Leveraging data in football clubs Why European clubs are attractive to American investors

And much more!

WATCH ON YOUTUBE: https://youtu.be/_IpsztZD-cI 

Time stamps:

00:00 Intro
02:49 Why Americans Invest in European Clubs 
05:23 Multi-club Ownership in Soccer
08:37 Commercial Opportunities 
13:00 Investing in FC Helsingør
18:40 Pros and Cons with European Clubs
22:23 Saudi Pro League 
24:07 Jordan’s Background 
27:54 Being a Minority Owner 
31:40 Jordan’s Best Advice 
35:00 Jordan’s Leadership Qualities
37:22 Outro

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