#117 Anneliese Mesilati - Head of Brand Activation & Sponsorships, UBS
Sports Management Podcast
English - October 09, 2023 04:30 - 35 minutes - 28.8 MB - ★★★★★ - 5 ratingsSports Business Management management business leadership marketing sports Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to episode 117 of Sports Management Podcast.
Anneliese Mesilati is the Head of Brand Activation & Sponsorships at UBS.
The global sponsorship portfolio at UBS is rooted in culture and sport including Motorsports with the Mercedes AMG-Petronas Formula One team & New York Islanders for whom they have the arena naming rights.
Get ready to learn:
About UBS’ sponsorship strategy How they could partner with F1 with sustainability in mind How UBS support the sport of ice hockey Why New York is a key market for UBSAnd much more!
Time Stamps:
00:00 Intro
01:32 Anneliese's Passion for Sponsorships
02:48 UBS' work with Sports Sponsorships
05:52 Naming rights at UBS Arena
10:25 UBS's work for Ice Hockey
13:19 The 43 OAK Foundation
17:00 Partnership with Mercedes in F1
20:25 Sustainability in Sports
22:36 Lewis Hamilton's "Mission 44"
25:32 Anneliese's Background
27:35 Best Sports to Partner With
30:35 Anneliese's Best Advice
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