John Dykes: Taking the Premier League to Asia

English - September 19, 2018 13:08 - 49 minutes - 114 MB - ★★★★★ - 1 rating
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2:23 John’s show on Fox Sports Asia

4:27 The way Asians have been patronised by European football. The two stereotypes that persist – hysterical idol-worshiper or shirt-buyer

7:00 The effect of tours on the fandom of those clubs

11:00 Whether different leagues and clubs appeal to different Asian countries

13:01 Why it is so hard to compete with Premier League

13:52 Why the visceral product makes it so different

15.10 Players v clubs – what is more attractive to Asian fans

15:51 Why the Premier League club affiliation is so strong in Asia fans won’t move when major players move clubs like Ronaldo to Juventus

17:58 Using Skype as a broadcast tool

20:37 How John specifically uses journalists as pundits

22:45 The importance of emails from Asian fans

25:10 The angles he uses and does not use for Asian fans

27:49 Which clubs are working hardest to entice Asian fans

30:22 Is China still the hardest market to crack for any sports team?

“I am still not convinced anyone is winning”

33:05 The Indian market for football. Has it made a major shift?

35.56 Where Asian football outperforms the European game.

36.45 “Indonesian fans supporting their local league is so much bigger than their passion for Europe clubs”

37:45 Is it important for Asian players to make it in Europe?

39:40 The Premier League fan parties run for Asian fans. Do they work?

41:14 The approach of the Bundesliga and La Liga to Asia in comparison to the Premier League

43:20 The Premier League TV rights renegotiation suggests overseas revenue are more important to clubs – is this good for Asia?

45:18 The benefit of staging a competitive Premier League (39th) game in Asia in the future

47:04 John’s advice to the Premier League to grow as Asian audience

JOHN DYKES

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