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Sports Business Update

96 episodes - English - Latest episode: about 1 month ago -

Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.

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Episodes

Live from The Players on Fox Sports Radio

March 16, 2024 19:00 - 10 minutes - 7.35 MB

More than midway through professional golf's 5th Major.  Here from leader Wyndham Clark and so much more.

Getting Some Clarity from Rory McIlroy here at The Players Championship

March 16, 2024 01:00 - 6 minutes - 4.52 MB

Sports Business Update Host and Golf One Media Sr. Writer George McNeilly asked some probing questions related to World No. 2’s recent comments that did not sit will with some of his peers who play on the PGA TOUR.

Scottie Scheffler Wins Again at Bay Hill

March 11, 2024 01:00 - 2 minutes - 1.89 MB

For the second time in three years, Scottie Scheffler has won the Arnold Palmer Invitational.  Hear it here!

The Arnold Palmer Invitational Presented By Mastercard is Underway

March 07, 2024 00:00 - 2 minutes - 1.46 MB

Round One of this week's stop on the PGA TOUR begins Thursday with a "mini Major-like" atmosphere.   George McNeilly reports from Orlando and the Bay Hill Club and Lodge for the 2024 Arnold Palmer Invitational Presented by Mastercard.

Live from The Cognizant Classic in the Palm Beaches on Backspin, The Golf Show

March 02, 2024 19:00 - 11 minutes - 7.94 MB

The Florida Swing of the PGA TOUR is underway.  Here's the segment we did on Fox Sports Radio, Arizona this morning as the top of the leaderboard was about to tee off at PGA National.

It's been 29 years since the San Francisco 49ers Won a Super Bowl

February 07, 2024 21:00 - 1 minute - 1.35 MB

The sounds from Miami and Super Bowl XXiX, January 29th, 1995 with NBC's George McNeilly

30th Anniversary of the Lillehammer Olympics

January 05, 2024 03:00 - 1 minute - 1.07 MB

Mutual Radio Network's Coverage from Lillehammer 1994 with George McNeilly

Coach Prime In His Prime - A Look Back

October 12, 2023 14:00 - 3 minutes - 2.43 MB

Watching Deion Sanders coach football has been a treat, and to an entirely new generation, his playing days might seem like ancient history. As someone who covered him in college and in his Super Bowl appearances for both San Francisco and Dallas, it's been amazing to see his evolution. I later worked closely with him when he hosted The New American Sportsman on ESPN and he was always a pro's pro. Recently, I came across a gem of a show featuring the marvelous play-by-play game calling of o...

12 Players are Within 3 shots of the Leader Heading Into the Sold Out Final Round of the John Deere Classic

July 08, 2023 23:00 - 2 minutes - 2.08 MB

Moving day was just that at TPC Deere Run.  George McNeilly provides the sounds from an exciting day at the John Deere Classic 

All the excitement from TPC Deere Run and the John Deere Classic was a hot topic of conversation on Fox Sports Radio Arizona this morning.

July 08, 2023 19:00 - 18 minutes - 12.5 MB

Caitlin Clark, Zach Johnson, Jonas Blixt, Cameron Young and more were all part of the conversation  as the PGA TOUR is in the Quad Cities for the 52nd John Deere Classic. Here's a feature interview with George McNeilly reporting from TPC Deere Run.

Jonas Blixt Drains a 43-foot Eagle on the Par-4, 14th and capped his round (pictured here) with a birdie on 18 for the opening round lead at the John Deere Classic

July 06, 2023 19:00 - 2 minutes - 1.74 MB

Host George McNeilly talked to him about his journey back to health a championship form in this report

The John Deere Classic Continues to Elevate Itself and Professional Golf as George McNeilly Reports from Illinois Only Annual PGA TOUR Event

July 06, 2023 01:00 - 2 minutes - 1.81 MB

The John Deere Classic has continued its reputation of elevating itself despite an always challenging date on the PGA TOUR schedule and 2023 is no exception.  What do you do when you are handed July 4th, 2023? Organizers have been working feverishly over the last few months to deliver fans a first-ever Concert on the Course series featuring two of the nation’s best-known and most popular performers, Darius Rucker (Saturday, July 8th ) and Blake Shelton (Sunday, July 9th). JT Poston is defe...

Another first time PGA TOUR winner at the Valspar Championship near Tampa

March 20, 2023 02:00 - 2 minutes - 2.04 MB

George McNeilly with Taylor Moore, Adam Schenk and Jordan Speith as the final stop on the PGA TOUR's Florida Swing went to a Texan other than Speith.

Scottie Scheffler Wins The Players Championship

March 13, 2023 01:00 - 3 minutes - 2.19 MB

A masterful performance by the reigning Masters Champion in Ponte Vedra Sunday.

Reporting from The Players

March 11, 2023 17:00 - 9 minutes - 6.87 MB

Fun appearance this morning on Fox Sports Radio and Backspin The Golf Show. after two rounds of the 2023 Players Championship

There's an unlikely leader in the clubhouse after one round of The Players

March 10, 2023 04:00 - 2 minutes - 1.66 MB

There's an unlikely leader in the clubhouse after one round of The Players. From TPC Sawgrass in Ponte Vedra, Florida, Here’s George McNeilly w/ former Mississippi State standout Chad Ramey and those hot on his heels including major winners Scottie Scheffler and Colin Morakawa.

The Players Championship is Always a Major Topic of Conversation

March 08, 2023 22:00 - 3 minutes - 2.46 MB

It's Players Championship week and Host George McNeilly has covered all but one since the event moved to TPC Sawgrass and produced this preview in anticipation of opening round play. The Players telecast schedule: (all times Eastern)  Thursday and Friday  6:45 a.m. – 6:00 p.m. on ESPN+,   Noon – 6:00 p.m. on Golf Channel Saturday and Sunday 7:45 a.m. – 6:00 p.m. on ESPN+ 1:00 p.m. – 6:00 p.m. on NBC  

Another first time winner emerges from the Arnold Palmer Invitational

March 06, 2023 00:00 - 2 minutes - 1.93 MB

For the 7th time in his history, the Arnold Palmer Invitational presented by Mastercard played host to a first time winner on the PGA TOUR.  George McNeilly reports how Kurt Kitayama held off many of the world's best golfers to cash in at Bay Hill in Orlando and leap to No. 18 in the Official World Golf Rankings.

Quail Hollow Was An Exceptional Venue for the President's Cup 61 Years in The Making

September 26, 2022 20:00 - 3 minutes - 2.68 MB

As guests of Rolex, we learned about the history of this great golf club and how Arnold Palmer had a hand in its success.    Cover photo courtesy ©Rolex/Simon Bruty ROLEX TESTIMONEE JORDAN SPIETH TEES OFF THE 1ST HOLE ON DAY TWO OF THE PRESIDENTS CUP 2022 AT QUAIL HOLLOW CLUB Rolex is the Official Timekeeper and Global Partner at the 2022 Presidents Cup, which takes place for the first time at the Quail Hollow Club in Charlotte, North Carolina, USA, from 22–25 September 2022.For more than...

The United States Retains The Presidents Cup

September 26, 2022 04:00 - 3 minutes - 2.67 MB

George McNeilly reports

The U.S. Team takes a 4-1 Lead After Day One of The Presidents Cup

September 23, 2022 01:00 - 3 minutes - 2.5 MB

The United States builds 4-1 lead over the International Team at the Presidents Cup.  It was an opening day featuring five alternate shot foursome golf matches here at Quail Hollow in Charlotte, North Carolina.  Here's a recap we just produced for VOA Sports.

The Americans are heavily favored to retain the Presidents Cup

September 21, 2022 20:00 - 2 minutes - 1.8 MB

Team USA Assistant Captain Fred Couples says no one is conceding anything as both teams are talented and playing for pride.  George McNelly reports from Quail Hollow Country Club in Charlotte, North Carolina 

It's Presidents Cup Week

September 20, 2022 20:00 - 3 minutes - 2.17 MB

Since inception, it's been a lopsided affair in favor of the Americans.  George McNeilly reports from Quail Hollow in Charlotte, North Carolina which plays host to the PGA TOUR each year for the Wells Fargo Championship.  Advantage Team USA?  Not to hear Captain Davis Love III tell it.  He and International Captain Trevor Immelman met with the media today as we hear in this report from the course.

Tiger's Presence is Always Felt on The PGA TOUR Even When He Is Not Here

August 24, 2022 19:00 - 7 minutes - 4.93 MB

It's TOUR Championship Week in Atlanta,  15-time Major Winner Tiger Woods is making headlines while helping to grow the game, and he's not even teeing it up.  From East Lake Country Club, George McNeilly reports.  

Tiger's Presence is Always Felt on The PGA TOUR Even When He Is Not Here

August 24, 2022 19:00 - 7 minutes - 4.93 MB

It's TOUR Championship Week in Atlanta,  15-time Major Winner Tiger Woods is making headlines while helping to grow the game, and he's not even teeing it up.  From East Lake Country Club, George McNeilly reports.  

J.T. Poston wins the 51st John Deere Classic

July 04, 2022 00:00 - 3 minutes - 2.22 MB

In capturing his second career PGA TOUR victory, J.T. Poston earns a trip to the Open Championship in two weeks, berths in next year's Players, Masters and PGA Championships and top prize of nearly $1.3 Million.  George McNeilly reports from TPC Deere Run in Silvis, Illinois.

Another Incredible John Deere Classic Draws To A Close

July 03, 2022 19:00 - 7 minutes - 5.38 MB

Host George McNeilly talks one on one with first year tournament director Andrew Lehman and his longtime mentor and friend Clair Peterson who has led the success of this event since Deere & Co. took over as title sponsor in 1999, first as a John Deere executive and then tournament director.

It's shaping up to be a shootout at the 51st John Deere Classic

July 02, 2022 23:00 - 4 minutes - 3.21 MB

J.T. Poston continues to lead the field as he has since Thursday's opening round.  Saturday's third round saw a number of players deliver dominating performances to find themselves within striking distance.   More from TPC Deere Run in Silvis, IL from George McNeilly who talked to the round three leader and his closest competition.

The Youth Movement Is Making A Charge At The 2022 John Deere Classic

July 02, 2022 01:00 - 3 minutes - 2.16 MB

29 Year Old J.T. Poston carries a 4 shot lead into round three of the John Deere Classic, and a couple of sponsor exemptions are making their presence known.  From TPC Deere Run, George McNeilly goes one on one with The Postman and tells us more.

J.T. Poston Ran Away With the Opening Round Lead at the John Deere Classic

July 01, 2022 00:00 - 3 minutes - 2.15 MB

The opening round of the 2022 John Deere Classic featured some red hot performances on TPC Deere Run, and George McNeilly reports from Silvis, Illinois.

The John Deere Classic is Underway

June 29, 2022 18:00 - 2 minutes - 1.99 MB

George McNeilly sets the scene with former U.S. Open Winners Webb Simpson and Lucas Glover who won last year's John Deere Classic.   We also hear from an up and coming sponsor exemption out of Duke University as Quinn Riley makes his PGA Tour debut

John Deere Classic Volunteer Chairman Proud of Community Effort

June 29, 2022 01:00 - 2 minutes - 1.41 MB

Illinois Radio  Network featured a report we produced with Pat Eikenberry, 2022 Volunteer Chairman of the John Deere Classic.  The amount of money this tournament has raised with the support of John Deere, title sponsor since 1998 is staggering.

Tuesday from the John Deere Classic

June 28, 2022 21:00 - 2 minutes - 1.69 MB

Tuesday features hometown hero Zach Johnson as the two time major winner and 2023 Ryder Cup Captain is from nearby Cedar Rapids.  We also hear from Chicago's Nick Hardy and the passing of the baton from longtime Tournament Director Clair Peterson to his protege Andrew Lehmen.   George McNeilly reports all week from TPC Deere Run in Silvis, Ilinois.

Tuesday from the John Deere Classic

June 28, 2022 21:00 - 2 minutes - 1.69 MB

Tuesday features hometown hero Zach Johnson as the two time major winner and 2023 Ryder Cup Captain is from nearby Cedar Rapids.  We also hear from Chicago's Nick Hardy and the passing of the baton from longtime Tournament Director Clair Peterson to his protege Andrew Lehmen.   George McNeilly reports all week from TPC Deere Run in Silvis, Ilinois.

It's John Deere Classic Week on the PGA Tour

June 26, 2022 15:00 - 3 minutes - 2.6 MB

Host George McNeilly previews the 51st annual PGA TOUR visit to the Quad Cities and this week's John Deere Classic with 2022 tournament winner Lucas Glover and Chicago's Patrick Flavin who is among the sponsor exemptions.

Sam Burns Successfully Defends his Valspar Championship Title

March 21, 2022 02:00 - 2 minutes - 1.55 MB

In capturing his third PGA TOUR Victory, Sam Burns repeated his feat from one year ago and has won back to back Valspar Championship trophies.  George McNeilly reports it two a sudden death playoff and two extra holes to decide the one.

Sam Burns Successfully Defends his Valspar Championship Title

March 21, 2022 02:00 - 2 minutes - 1.55 MB

In capturing his third PGA TOUR Victory, Sam Burns repeated his feat from one year ago and has won back to back Valspar Championship trophies.  George McNeilly reports it two a sudden death playoff and two extra holes to decide the one.

An exceptional field is in Tampa for the PGA TOUR's Valspar Championship

March 18, 2022 14:00 - 2 minutes - 1.99 MB

I’ve always enjoyed story telling by producing radio features that are generally distributed by US, UK, or Canadian Networks to affiliated stations.   I just heard this week’s Valspar Championship preview targeted to the English-speaking audience in Africa and could not resist sharing.

Aussie Cameron Smith Prevails at The Players

March 15, 2022 02:00 - 1 minute - 1.36 MB

After a 5 day rain-delayed marathon, Australian Cameron Smith captured top prize, and what a prize in Ponte Vedra.  Hear more in this report on VOA and Sports Business Update.

The Players Championship Is Underway

March 09, 2022 20:00 - 2 minutes - 1.52 MB

The pride and joy of the PGA TOUR is this week as The Players Championship features a deep field and a staggering prize purse and $3.6 Million Dollar winner's check.   George McNeilly reports

Scottie Scheffler wins the 2022 Arnold Palmer Invitational

March 07, 2022 00:00 - 2 minutes - 1.69 MB

As George McNeilly reports on VOA, Scottie Scheffler wins for the second time in his last three starts on the PGA TOUR and with the win earns over $2 Million in prize money, moves to first place in the Fed Ex Cup and  5th in golf's world rankings

Scottie Scheffler wins the 2022 Arnold Palmer Invitational

March 07, 2022 00:00 - 2 minutes - 1.69 MB

As George McNeilly reports on VOA, Scottie Scheffler wins for the second time in his last three starts on the PGA TOUR and with the win earns over $2 Million in prize money, moves to first place in the Fed Ex Cup and  5th in golf's world rankings

PGA Tour Reporting from Florida on VOA Networks

March 05, 2022 15:00 - 4 minutes - 3.06 MB

The Florida Swing rolled rolls on as we hear in these reports from George McNeilly

It's Arnold Palmer Invitational Week on the PGA Tour

March 02, 2022 16:00 - 1 minute - 1.33 MB

It's seen as one of the most significant regular season events on the PGA TOUR, and Bay Hill has hosted the world's best players since 1979.   George McNeilly reports on two rising stars among a very strong field this week.

An Uncharacteristically Busy Monday in Professional Golf

March 01, 2022 04:00 - 1 minute - 1.4 MB

Over the last week, we traveled to Palm Beach Gardens where Sepp Straka won his first PGA TOUR event, and where Zach Johnson was named by the PGA of America as the next Ryder Cup Captain for Team USA.  This morning, the Valspar Championship held its media day preview featuring defending champion Sam Burns who was in Tampa before heading here to Orlando for the Arnold Palmer Invitational Presented by Mastercard - an event that is now without its defending champion Bryson DeChambeau as the Fl...

The PGA Tour's Florida Swing is Underway

February 25, 2022 17:00 - 2 minutes - 1.77 MB

George McNeilly w/ Brooks Koepka and Daniel Berger from Palm Beach Gardens, Florida with a preview of this week's Honda Classic as aired on VOA Networks.

LPGA Player Lululemon Ambassador Lydia Ko Discusses Her Relationship With the Brand

February 05, 2022 17:00 - 4 minutes - 2.91 MB

Sports Business Update recently spent some time with 17 time LPGA TOUR winner Lydia Ko to discuss her unique relationship with the Lululemon brand of active wear and apparel.  

VOA Networks Report from the 69th PGA Show

February 04, 2022 15:00 - 2 minutes - 2.1 MB

The golfing industry converged on Orlando and the Orange County Convention Center last week with some notable absences due to the pandemic.  Still, many brands arrived to showcase their products and services to an eager audience of PGA members, buyers and working media.   Correspondent George McNeilly provides this report which aired on VOA Networks, the largest U.S. International Broadcast Platform.