Aaron Radin moved to the BBL in December 2022. Before that he held increasingly senior-level positions at a multitude of sports, media and tech organisations such as the NBA, The Walt Disney Company, NBCUniversal and Meta.


I addition to his professional career, Aaron has been significantly involved in his community for over 20 years through volunteering as a basketball coach and helping to lead a grassroots program which helped generate opportunities for hundreds of inner-city youth to expand their educational and professional opportunities through the sport.  


For more about BBL and basketball in the UK: https://www.bbl.org.uk/