Unboxing USA Today Ad Meter

The Woodshed

English - February 06, 2019 17:19 - 10 minutes - 14.4 MB
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Previous Episode: Alex takes himself behind the Woodshed

Next Episode: Unboxing Loop. The coolest thing to happen to consumer packaged goods, maybe ever.

How do big game commercials do in the wild and beyond the SuperGame? Hint: it ain’t the same. Alex is back in the Shed with Aquiles La Grave comparing qualitative USA Today Ad Meter results with real world behavioral data.