From Packing Boxes to Advertising Creative: The Long Strange Trip of Louis McConnell

Everybody can be creative if they push fear aside and allow themselves to be. Take Louis McConnell. He has always believed in self-discovery through hard and unfamiliar situations – from getting punched in the face during amateur MMA fights to quitting his insurance career so he could pack boxes in a factory while pursuing mountain biking. That’s how he met Alex Bogusky, who took a chance and offered Louis a job as a copywriter, even with zero advertising experience to his name. Hear how this experiment started, what it’s taken for Louis to prove himself as a professional creative and why it’s important to be yourself 100% of the time, even if that means getting a face tattoo.

Find Louis (Crankpushers) on Instagram. 

The Woodshed is a CPB Podcast production.