A modest industry proposal - pledge not to work with Big Tobacco
The Woodshed
English - April 25, 2019 23:14 - 3 minutes - 5.27 MBSociety & Culture Business Marketing Science Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Getting Old and Owning It – with the Founders of Caddis
Next Episode: What Would Gossage Do?
A headline from Philip Morris catches Alex’s attention. With vaping on the rise, is Big Tobacco trying to get back in the ad industry’s good graces? Alex asks the industry to sign a pledge not to work with Big Tobacco, and for brands not to work with agencies and PR firms that do.