Style Guides: Well, One Of Us Is Going To Have To Change.

Nick & Jené

English - February 07, 2023 13:00 - 56 minutes - 51.5 MB - ★★★★★ - 1 rating
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Previous Episode: Live Session Recording From YouTube (why fewer, more engaged customers, are better than more, less engaged customers).

Next Episode: What Television Production Taught Me About Business

A follow up to our Deep Dive Into Licensing video.

So you land a deal with an IP holder to make licensed goods, amazing! But now what? Well, they will give you a style guide and want to see some rough concepts for the collection.

But what is a style guide, how do I use it, and what do I do if I don’t want to use it?

This video jumps right into those questions!

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_____________More from us____________

License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc

Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw

Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY

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