Burning the Bridge to Light the Way? Licensing as a Customer Acquisition Tool!

Nick & Jené

English - January 31, 2023 13:00 - 35 minutes - 32.2 MB - ★★★★★ - 1 rating
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Previous Episode: I'm a Disney Adult, But Thats a Good Thing.

Next Episode: Live Session Recording From YouTube (why fewer, more engaged customers, are better than more, less engaged customers).

We break down how to properly use licensing in your consumer goods business as a customer acquisition tool. We also tell you about a few cautionary tales of what happens on the slippery slope of sales in the licensing space, and how if you are not careful, you might end up burning the bridge to light the way.

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_____________More from us____________

License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc

Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw

Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY

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