Infuse Analytics Everywhere — Aviad Harell

This week, the SphereCast team interviews Aviad Harell — Founder, Chief Operating Officer, and General Manager at Sisense. Sisense is a platform offering users custom analytics that can be embedded into essentially any platform via integration capabilities and open APIs. As the company’s mission statement states, Sisense allows users to “infuse analytics anywhere,” tapping into deep insights to inform better decision making. To date, Sisense has partnered with over 2,000 top companies to make this vision a reality.

Numbers don’t lie, and Aviad understands the competitive advantage that quality analytics can bring to an organization. On the podcast Aviad discusses the birth of his company, how his startup learned from some specific mistakes in its earliest days, how he’s learned to differentiate between temporary market trends and longstanding market changes, and why his company decided that openness and hyper customization is ultimately best for everyone — which was the biggest risk they ever took.

Noteworthy Quotes:

"In many ways, Sisense platform is a ‘tool belt’ of analytics tools or business intelligence (BI) value chain tools. You use the tools within that tool belt that you need — the right tool for the right ask."

"One of the biggest challenges in founding a business intelligence platform is to continue to adjust your offering to the evolution of the market."

"Before choosing a software platform to use at our company, I become intimate with the problem and how things operate in order to understand the requirement. Then I start with something that I can iterate and scale later on."

"Mistakes? We had tons of them... My approach is to make mistakes quickly and recover from them as quickly as possible."

"If you truly understand the market, you have some sense of what types of technologies are going to make an impact and which technologies are things that will fade away."

Bullet List of Resources – 

Aviad Harell

Sisense