355: What a Signature Talk Is and What It Should be Doing for You [Thought Leadership Series]

We’re continuing our new podcast series on thought leadership.

Today we’re going to take a look at what exactly a signature talk is and what it should be doing for you.

Any presentation you give *should* be a signature talk.

Why?

Because any presentation you deliver should be a combination of your expertise + your thought leadership + your personal brand.

Your signature talk isn’t a bunch of information on your topic.

Your signature talk has a specific purpose for you and for your audience; it should be doing something for you.

You’re not there to pass along information and to train your audience, unless you’re doing a workshop, which if you are, that’s great and you should be getting paid for that.

This is where I see speakers get stuck in what I call the expert trap.

They think they have to train and teach in order to provide value; but when you’re speaking at a conference or at a local group or as a keynote, you’re there to share an experience with the audience, to get them to think about something in a new or different way.

In this episode, you’ll hear:

Determining what you want your signature talk to do for you

The elements that make a transformative signature talk

How to put your signature talk together using our Signature Talk Canvas® framework

Ways you can repurpose your signature talk

Whether you can have more than one signature talk

The signature talk I’m working on

Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/355/ 

Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

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