355: Any Presentation You Give should be a Signature Talk - Here's Why [Thought Leadership Series]
Speaking Your Brand: Public Speaking for Women
English - November 09, 2023 10:00 - 16 minutes - 24.1 MB - ★★★★★ - 89 ratingsMarketing Business Entrepreneurship presentations tedx business entrepreneurship publicspeaking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We’re continuing our new podcast series on thought leadership.
Today we’re going to take a look at what exactly a signature talk is and what it should be doing for you.
Any presentation you give *should* be a signature talk.
Why?
Because any presentation you deliver should be a combination of your expertise + your thought leadership + your personal brand.
Your signature talk isn’t a bunch of information on your topic.
Your signature talk has a specific purpose for you and for your audience; it should be doing something for you.
You’re not there to pass along information and to train your audience, unless you’re doing a workshop, which if you are, that’s great and you should be getting paid for that.
This is where I see speakers get stuck in what I call the expert trap.
They think they have to train and teach in order to provide value; but when you’re speaking at a conference or at a local group or as a keynote, you’re there to share an experience with the audience, to get them to think about something in a new or different way.
In this episode, you’ll hear:
Determining what you want your signature talk to do for you
The elements that make a transformative signature talk
How to put your signature talk together using our Signature Talk Canvas® framework
Ways you can repurpose your signature talk
Whether you can have more than one signature talk
The signature talk I’m working on
Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.
Links:
Show notes at https://www.speakingyourbrand.com/355/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
Episode 353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message with Sharon Ehrlich Episode 288: A Framework for Creating a Signature Talk for Income and Impact Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young