Bringing fresh perspective to Canadian air travel: Alexis von Hoensbroech

Twenty-seven years ago, WestJet took to the air with just three aircraft and five destinations. Today, the Calgary-based airline serves more than 100 cities across four continents.

Overseeing the operation is CEO Alexis von Hoensbroech. He's a newcomer to Canada but not to the industry, having spent two decades working for and running airlines in Europe. 

When he arrived in Canada last year, he was struck by the country’s rugged geography and “sheer size”, which brought home to him the importance of air travel. 

“In Europe, if you want to get from city A to city B, you have tons of options,” he says, including air, rail and road. “You can even take a bicycle in many cases. [Cities are] not very far apart.” That’s hardly the case in Canada, where the alternative to air travel is often a journey lasting several days. 

“Aviation and airlines are an absolute essential service for thousands and thousands of communities … This is just a geographical fact,” he tells Goldy Hyder on the Speaking of Business podcast.

Given that, von Hoensbroech says he’s surprised that government-imposed surcharges on air travel – including airport rent, security and navigation fees, and federal taxes
– are “far more expensive” in Canada compared to other countries.

“I’m surprised that the government is not putting more effort into making aviation more affordable,” he says. “Actually, they’re doing the exact opposite.”

Listen to Goldy Hyder’s full conversation with Alexis von Hoensbroech – including his thoughts on the Calgary Stampede, and which NHL superstar hails from his hometown in Germany – on the Speaking of Business podcast.

Revealing and insightful conversations with Canada’s top innovators, entrepreneurs and business leaders. Listen to more episodes here: thebusinesscouncil.ca