Operation: Shop Small (Radio Edition) [Speakeasy Podcast #59]

What’s in this episode? 18 minutes of marketing awesomeness. This week’s topic: Here at Constant Contact, we’re always supporting small businesses in any way we can. With the holiday season upon us, we’ve been encouraging our employees and anyone else who will listen to shop small whenever they get a chance. (In fact, you should […]

The post Operation: Shop Small (Radio Edition) [Speakeasy Podcast #59] appeared first on Constant Contact.

What’s in this episode?

18 minutes of marketing awesomeness.

This week’s topic:

Here at Constant Contact, we’re always supporting small businesses in any way we can.

With the holiday season upon us, we’ve been encouraging our employees and anyone else who will listen to shop small whenever they get a chance. (In fact, you should encourage your customers or add your own photos to our #SmallBizSelfie hashtag.)

Recently, I caught wind of a project that gave some of our small business customers some free air time on their local radio stations. Joining us today are two of the people leading the charge on the project, Sarah Barone, Constant Contact’s Acquisition Marketing Manager and Tim Weldon, Constant Contact’s Senior Manager of Creative Services.

Listen in as we discuss:

How did this project came about?
Who were the customers and where were they from?
What were the challenges with creating these radio spots in such a short time frame?
We listen to a couple of the radio spots

Enjoy!

https://blogs.constantcontact.com/wp-content/uploads/2013/11/59-Operation_-Shop-Small-Radio-Edition.mp3

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

Want to take this podcast with you? Now you can! Subscribe to The Speakeasy Marketing Roundtable in iTunes.

About the Speakeasy

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday! Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media specialist, Kristen Curtiss, and content developer, Ryan Pinkham.

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode! Or you can email your questions to: SocialTeam (at) ConstantContact (dot) com

The post Operation: Shop Small (Radio Edition) [Speakeasy Podcast #59] appeared first on Constant Contact.