SnowShoe CEO Ned Hayes on Launching the Spark Tap, a New Retail Innovation

Spark Plug

English - April 28, 2021 18:00 - 17 minutes - 12.4 MB - ★★★★★ - 3 ratings
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Ned Hayes, CEO of SnowShoe and long-time identity and retail innovator, describes the current retail scenarios that led SnowShoe to create the Spark Tap, a revolutionary new hands-free device that can securely and safely log retail loyalty events. Joined by market researcher Ashley Coates, they discuss the arduous path towards innovation. Engineering hurdles included scaling a prototype, sourcing electrically conductive plastics and lighting a 3D printer on fire!

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Spark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the leading retail loyalty and customer engagement system. 3 million happy shoppers around the world use Spark systems today.