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Rob Markey, Bain & Company

Spark Plug

English - March 03, 2022 23:00 - 35 minutes - 24.1 MB - ★★★★★ - 3 ratings
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Rob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. Rob leads the NPS Loyalty Forum and is broadly credited as the co-inventor of the Net Promoter Score (NPS). He is an expert in customer experience and loyalty, new product development, and customer service strategies. He is the co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World.


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