Merkle's Jayme Gehrke on Retail Loyalty

Spark Plug

English - June 03, 2021 16:00 - 24 minutes - 16.7 MB - ★★★★★ - 3 ratings
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Previous Episode: Dr. Joanne Brasch on the Global Commodity System and Retail Sustainability

Next Episode: Steve Dennis, author of Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption

Jayme Gehrke is a Senior Director of Business Development at Merkle, one of the world’s leading customer experience management companies. In an insightful conversation with Spark Plug, Jayme talks about the new 2021 Forrester report on retail loyalty, data analytics, rewards optimization, zero data collection, behavioral tracking, and SnowShoe's vital work as a partner with Merkle on loyalty programs worldwide.

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Spark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the leading retail loyalty and customer engagement system. 3 million happy shoppers around the world use Spark systems today.