Ben Parr, Octane AI

Ben Parr is the President and Co-Founder of Octane AI, the zero-party data marketing platform for Shopify and Shopify Plus merchants. He is an award-winning entrepreneur, investor, journalist, and the author of the best-selling book Captivology: The Science of Capturing People's Attention. Previously, Ben was the Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on technology, media, and startups. Ben is also a member of Forbes 30 Under 30.

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