POS; Retails’ Weakest Link Ep. 119

There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retails weakest link.

This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.

Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and functional sounds that they contributed to the study.

The SFX were collected from Pixabay Sound Effects and the musical selects (other than the theme song) were from some amazing musicians on Artlist.io.

For more information on the other sonic logos and sonic branding asset examples, please contact me at [email protected]. 

For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.

For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources and all sorts of sound relevant information. Contact me directly and I’ll hook you up with a discount code.

You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.