Pricing & The Patriarchy

We often define our limits by what we think we’re capable of. 

And for many women in business, structural barriers—both internal and external—play a big role in how we create these fences for ourselves.

For centuries, we’ve been taught that we need to rely on other members of society to make financial decisions for us, and that our value comes from our bodies rather than our minds. This reflects in how much money we think we deserve in exchange for our services. 

But, that’s where the beauty of owning our own businesses lies. 

Why? 

Because we’re the ones in charge. We’re the ones making the calls, setting our prices, and running the show. 

In this week’s episode, we’re getting into the nitty-gritty of how the prevailing system dictates our money-mindsets as women, why the culture of undercharging is detrimental to the entrepreneurial landscape, and why we should rethink our capabilities with reference to money.

Here’s what you can expect from this episode:

4 subconscious patriarchal beliefs that affect the way we price things
How being a business owner helps you minimize the structural financial barriers 

The undercharging-culture, and why it needs to change
Why many women don't even trust themselves with money
The need to understand what your service is worth

What happens when you quit playing the people-pleasing game

Why it’s important to charge honest rates even if you don’t “need” the money

We’ve got some real-talk and super staggering statistics in store for you with this one. And we’re also extremely excited to be unveiling our new project, 8333!

If you’re as interested in seeing a shift in the culture of pricing as we are, you’re going to love this talk. So get comfy, and tune in!

RESOURCES

This Week’s Joy:

Sandy’s current joy is theposterclub.com! It’s a website that features beautiful, eclectic art pieces from artists in Denmark who take inspiration from Scandinavian and minimalist concepts.

This Week’s Hustle: 

What’s fueling Jenni’s hustle these days is Seth Godin’s latest blog post,“Superfamous”. It dives into the true purpose of transformative work, and how it’s slowly being marred by the creator’s desire to achieve fame.

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.