Christina Scalera and Creating a Great Digital Product

According to Shopify’s CEO, massive growth in the online retail space has arrived 10 years early. 

We’ve seen thousands of people turn to the internet to supplement their income, create alternate livelihoods, and survive in this post-pandemic world. 

But, going online isn’t easy, especially for those who’ve spent years working in offices, studios, and other brick-and-mortar spaces. 

Which is why today, we’re chatting with someone who not only has a successful online shop herself, but who also coaches others on how they can achieve the same success with their own online endeavors - Christina Scalera!

Christina got her start as an in-house trademark lawyer for a private kid’s toy store. Though she dreamed of the job when she was in law school, she found the actual thing to be underwhelming and anti-climactic. 

After experiencing a quarter-life crisis, she decided to quit her job to pursue more creative paths and tried everything from yoga to Etsy. 

Though none of those paths really worked out, they left her with a lot of valuable experiences. She had to learn how to run a business, start a blog, and even understand how Photoshop worked in those pre-Canva days. 

And in the process, she started a business that came full circle - connecting her legal expertise with fellow creative entrepreneurs. 

Today, Christina’s The Contract Shop sells contract templates to coaches, designers, photographers, and small entrepreneurs. 

And it’s a phenomenon. 

In this episode, Christina takes us through how to create a great online shop, her opinion on selling digital downloads vs courses, how to price your services, how to turn your service-based business into an online store, and so much more!

If you’re new to the online space and want some serious inspiration on creating and developing your own store on the internet, this is the episode for you! 

Once you’re done listening, find us on Instagram (@heymarvelous) and tell us: how has your online business changed over the past year?

Here’s what you can expect from this week’s episode:

Christina’s concept of ‘de-commerce’ training
How she handles money (and got out of $74,000 of credit card debt)
The biggest reasons why online shops don’t sell
Her advice on how to grow your audience online
How she creates boundaries in her business

And more!

Resources:

Christina Scalera - Website
Christina Scalera - Instagram
The Contract Shop
The Contract Shop - Instagram
Change Me Prayers - Tosha Silver
Shopify - 2020 Growth

This week’s Joy: 

Describing herself as a ‘horse girl’, Christina finds no greater joy than taking her 3 horses out to graze! To her, watching animals in their natural habitat is incredibly therapeutic.

This week’s Hustle: 

Christina’s hustle advice always blows people’s minds when they first hear it - only follow 1 or 2 mentors at a time. So, if you’re listening to a business podcast, only listen to 1 or 2 and go ALL in on those. Listen to the podcast from the first episode, take notes, and interact with the hosts if possible. 

According to Christina, following only 2 perspectives is much more helpful than the overload of information that comes with following 20. 

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.