40 Ruckus

“Go make a ruckus.” - Seth Godin

Regardless of your particular brand of business, money is not enough to drive most of you — there’s something deeper. There’s a problem that you’re trying to solve or an improvement to an existing way of doing things. If you’re an entrepreneur, there’s something special that you’re bringing to the table that no other person or business is doing in the exact same way. In our minds, you’re all making a ruckus.

Ruckus-making, in the context of business, is the same thing as innovation (with maybe a little bit of a political bent). In fact, YOU having a business is a very political act. You are veering outside of the path of the dominant economic culture.

The antidote to the monopolistic economic culture comes in the form of the artisan. As modern humans, we’re drawn to local, small-batch, unique. They serve as a counterweight to the heavy core of big business, big agriculture, big healthcare, and big tech.

As a community creating intentional, conscious businesses, we are paving the way for a new brand of artisan: digital artisans.  

How can you shake things up in your own small corner of a market somewhere?

Other Mentions: The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, Seth Godin: Keep Making a Ruckus

Joy: Tartine BakeryHustle: The Content of No Content by Elizabeth Kolbert