Amazon Alexa Doubles Down On Celebrity Voice Investments - Sonic Insights

Sonic Insights

English - September 17, 2020 18:56 - 2 minutes - 1.89 MB
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Amazon is doubling down on adding celebrities to the Alexa Platform. More features are coming to the Samuel L. Jackson skill and they recently signed Bollywood Star Amitabh Bachchan.

Insights:

- This is a two-pronged approach by Amazon to lure more users into trying its voice assistant, and monetizing people's desire to have custom voice assistants.

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