In this episode of the Upward Spiral, a music business podcast, we talk to Eric Ronning, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, a advertising sales representation organization. Prior to joining adLarge, Ronning served as the EVP of Emerging Media at TargetSpot and the founder and managing partner of Ronning Lipset Radio. We talk to him about the future of music streaming and targeted advertising in connected cars.