At the beginning of lockdown here in South Africa, we launched our Instagram LIVE series, SOMETHING FRESH. This ultimately evolved into our podcast series. This recording was taken from our LIVE session with Greg so please excuse the audio quality and references to items you cannot see.  

The GOAT, Fresh Prince of Big Air or Puzzler. Who are we talking about? We are talking about the Pietermaritzburg born and bread, greatest of all time downhill mountain biker Greg Minnaar!

Greg has had an incredible journey to becoming the best and most consistent performer at a world cup and world champs level. From his early days (1999) of racing internationally as a junior, he has repeatedly strung together performances that have found him on the podium. These performances have lead to Greg becoming the greatest downhill mountain biker of all time. Through that he enjoys some of strongest sponsorship partnerships the sport has seen between an athlete and brands.

Not only that but Greg has played an active role in one of the most progressive times in the sports history from a bike development point of view. From racing 26", 27.5" and now 29" bikes, he has mastered his craft across all platforms showcasing his strength and diversity as an athlete. 

Beyond his racing career, Greg has always taken a keen interest in the business world and is involved in several projects and businesses in South Africa as well as abroad.

The combination of his riding and business savvy has positioned him very nicely from life after professional sport. This is not entirely common amongst athletes especially in the non mainstream sports space. 

Was all of this by design or did it simply fall in to place? 

In this EP of "SOMETHING FRESH" we talk to Greg about his journey, lessons he has learned along the way and how he has managed to build the empire he has around himself as a brand all the while performing at the highest level! 

At just 38 years old, Greg is still at the top of his professional game after 20 years of racing at the highest level and is set to keep on going!

We hope that you enjoy this conversation as much as we did!

#somethingfresh #wildair #wildairexperience