Episode 245: Michael Coté’s Discount Webinar Barn, aka, The Webinar Episode

Come with us as we solve life’s greatest mystery: lead-genless webinars. Coté also gives his 10 day in review of Hey email. Also, theories on grilling hamburgers.
Mood board:
They got money, kicking out the Nazis
Have you tried saying it louder?
It came out fine.
The burger meat here is like a bunch of little worms.
Long form commercials.
Webinar as conference.
Sitting in a Zoom.
People don’t want to show up and consensually watch a YouTube video.
The Wine Bottle Leads.
The Minecraft Yellers.
The pink slurry of enterprise software content.
There’s nothing at the bottom of their funnel.
I know all those things, I just don’t like them.
HigherGradeWebinars.biz
The conclusion of the plutes.
Today was the last day of school for the kids. Tomorrow, the nightmare begins.
The Rundown
The New Conference
Apple’s virtual WWDC wasn’t just okay—it could be the future of keynotes (https://www.fastcompany.com/90519618/apples-virtual-wwdc-wasnt-just-okay-it-could-be-the-future-of-keynotes)
Google Next over 9 Weeks (https://cloud.withgoogle.com/next/sf/)
In the first cohort of HEY signups, 37% have converted to a paid account! (https://twitter.com/heyhey/status/1277959957053243392)
Relevant to your interests
Email Is Broken (https://mikestone.me/email-is-broken)
Analysis: Here are five strategic options for Dell and VMware (https://siliconangle.com/2020/06/29/analysis-five-strategic-options-dell-vmware/)
Arm Macs and AMD rising: How Intel's endless 10nm struggles cost it so much (https://www.pcworld.com/article/3563786/arm-macs-and-amd-rising-how-intels-endless-10nm-struggles-cost-it-so-much.html)
US police using Chinese drones are ‘at risk’ of data breach, DHS warns (https://nypost.com/2020/06/25/us-police-using-chinese-drones-at-risk-of-data-breach-dhs/)
Amazon jumps into self-driving taxis with purchase of Zoox (https://www.axios.com/amazon-jumps-into-self-driving-taxis-with-purchase-of-zoox-99cffedd-d3ef-4ce9-84d9-94ca4d84d865.html?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosprorata&stream=top)
Discord Was Once The Alt-Right’s Favorite Chat App. Now It’s Gone Mainstream And Scored A New $3.5 Billion Valuation (https://www.forbes.com/sites/abrambrown/2020/06/30/discord-was-once-the-alt-rights-favorite-chat-app-now-its-gone-mainstream-and-scored-a-new-35-billion-valuation/#54d0bbd2b6b2)
Your Place to Talk (https://blog.discord.com/your-place-to-talk-a7ffa19b901b)
An Infrastructure Arms Race Is Fueling the Future of Gaming (https://www.wired.com/story/cloud-gaming-infrastructure-arms-race/)
Ranking the Observability Offerings - APM Experts (https://www.apmexperts.com/observability/ranking-the-observability-offerings/)
Flying
Secret Flying | Cheap Flights & Error Fares (https://www.secretflying.com/)
Jack's Flight Club | Cheap Flights, Flight Deals & Alerts (https://jacksflightclub.com/)
Interactive Route Map of Low Cost Airline flights in Europe (http://www.low-cost-airline-guide.com/en/airline-route-map.htm)
Alternative Airlines | Book Flights on 100s of Airlines (https://www.alternativeairlines.com/)
Nonsense
Coming soon to a 3D printer near you: Plant-based steaks (https://www.reuters.com/article/us-tech-food-alternative-meat/coming-soon-to-a-3d-printer-near-you-plant-based-steaks-idUSKBN2411OL)
Big Red soda is the secret to make deliciously tender smoked pork chops (https://youtu.be/q9ezbJFK-FU)
Conferences
Kubecon + CloudNativeCon Virtual Conference (https://events.linuxfoundation.org/kubecon-cloudnativecon-europe/) on August 17th-20th
SDT news & hype
Listen to interview with Kylie Grenier about Digital Transformation (https://www.softwaredefinedtalk.com/244)
Join us in Slack (http://www.softwaredefinedtalk.com/slack).
Send your postal address to [email protected] (mailto:[email protected]) and we will send you free laptop stickers!
Follow us on Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/) or LinkedIn (https://www.linkedin.com/company/software-defined-talk/)
Listen to the Software Defined Interviews Podcast (https://www.softwaredefinedinterviews.com/). Check out the back catalog (http://cote.coffee/howtotech/).
Brandon built the Quick Concall iPhone App (https://itunes.apple.com/us/app/quick-concall/id1399948033?mt=8) and he wants you to buy it for $0.99.
Use the code SDT to get $20 off Coté’s book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total.
Recommendations
Brandon: Land of the Giants (https://www.vox.com/land-of-the-giants-podcast) podcast (https://www.vox.com/land-of-the-giants-podcast).
Matt Ray: Cory Doctorow’s Walkaway (https://amzn.to/38ymBgd).
Coté: Euro breakfast on the go.

Come with us as we solve life’s greatest mystery: lead-genless webinars. Coté also gives his 10 day in review of Hey email. Also, theories on grilling hamburgers.

Mood board:

They got money, kicking out the Nazis
Have you tried saying it louder?
It came out fine.
The burger meat here is like a bunch of little worms.
Long form commercials.
Webinar as conference.
Sitting in a Zoom.
People don’t want to show up and consensually watch a YouTube video.
The Wine Bottle Leads.
The Minecraft Yellers.
The pink slurry of enterprise software content.
There’s nothing at the bottom of their funnel.
I know all those things, I just don’t like them.
HigherGradeWebinars.biz
The conclusion of the plutes.
Today was the last day of school for the kids. Tomorrow, the nightmare begins.

The Rundown

The New Conference

Apple’s virtual WWDC wasn’t just okay—it could be the future of keynotes
Google Next over 9 Weeks

In the first cohort of HEY signups, 37% have converted to a paid account!

Relevant to your interests

Email Is Broken
Analysis: Here are five strategic options for Dell and VMware
Arm Macs and AMD rising: How Intel's endless 10nm struggles cost it so much
US police using Chinese drones are ‘at risk’ of data breach, DHS warns
Amazon jumps into self-driving taxis with purchase of Zoox
Discord Was Once The Alt-Right’s Favorite Chat App. Now It’s Gone Mainstream And Scored A New $3.5 Billion Valuation
Your Place to Talk
An Infrastructure Arms Race Is Fueling the Future of Gaming
Ranking the Observability Offerings - APM Experts
Flying

Secret Flying | Cheap Flights & Error Fares
Jack's Flight Club | Cheap Flights, Flight Deals & Alerts
Interactive Route Map of Low Cost Airline flights in Europe
Alternative Airlines | Book Flights on 100s of Airlines

Nonsense

Coming soon to a 3D printer near you: Plant-based steaks
Big Red soda is the secret to make deliciously tender smoked pork chops

Conferences

Kubecon + CloudNativeCon Virtual Conference on August 17th-20th

SDT news & hype

Listen to interview with Kylie Grenier about Digital Transformation
Join us in Slack.
Send your postal address to [email protected] and we will send you free laptop stickers!
Follow us on Twitter, Instagram or LinkedIn
Listen to the Software Defined Interviews Podcast. Check out the back catalog.
Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
Use the code SDT to get $20 off Coté’s book, Digital WTF, so $5 total.

Recommendations

Brandon: Land of the Giants podcast.
Matt Ray: Cory Doctorow’s Walkaway.
Coté: Euro breakfast on the go.